SAYHELLO Keeps Things Casual for 2018 Issue #1 Drop

Japanese label SAYHELLO returns with its first drop of 2018, offering up a range of hot weather-ready goods. The range is informed by bold imagery, with the collection centering around wearable wardrobe essentials as opposed to bold statement pieces. Summer staples like tees and caps appear with plenty of playful branding, primarily offering "SAY HELLO TOKYO" verbiage in a host of different fonts. The label's oval logo appears on the chest and corner of various long- and short-sleeved shirts, al...